Delacon call tracking implementation for paid media increases NIB’s ROI for offline prospects by 20%.

Media Marketing Manager, Mitchell Leman from NIB discusses how their approach to paid media improved with the implementation of Delacon’s Call Tracking Solution. NIB were looking for ways to increase attribution and drive more effectiveness, so they looked to Delacon to better understand their volume of conversions from paid media. Their key objective was to increase the number of prospects that are likely to convert through their offline channels. As a result, they saw a 20% increase in ROI in terms of investment based off prospects who came through and converted through offline channels.