The Website Session Statistics report is available to you in the Delacon Portal. It allows you to see how effectively your tracking/rolling numbers are being used.
The report is available for each tracking/rolling number and is viewed as an hourly break-down. It can help you determine if you require additional numbers, so that your call tracking data is optimised.
Why is optimising your call tracking data important?
The main benefit of a call tracking solution is the ability to track the phone calls your business receives from online and offline advertising campaigns, allowing you to better calculate your CPA and optimise your marketing budget.
While some callers may call directly from the specific ad, for online advertising many will click through to your website before making a call.
As our solution allows for different numbers to be displayed when 2 or more users arrive on your site at the same time, making sure you have the optimal amount of numbers is incredibly important.
If you have too few numbers, you risk not being able to track each user’s session accurately, robbing you of valuable data.
Having too many numbers may mean paying more money than needed for a call tracking solution.
How do I work out how many numbers my website needs?
During your application process, Delacon will work with you to make sure the correct amount of numbers is provisioned to you based on your website activity. You can also use our Dynamic Numbers Calculator to help you.
However once you are set up, the Website Session Statistics report is a great tool to use.
Generating the report
Step 1: Login to the Delacon Portal
Step 2: Click on reporting menu and scroll down to Website Log Statistics.
Step 3: Select the company/number you want to run the report for
Step 4: Enter the date range and click go
The report will now be generated.
Using the report:
The report has six columns you need to be aware of:
- Date/Hour – the date and hour of the activity
- Maximum duration – indicates in minutes the maximum time spent between user sessions.
- Minimum duration – indicates in minutes the minimum time spent between user sessions
- Average duration – indicates in minute the average time between sessions.
- Number of sessions – the number of sessions for that time or date
- Number of calls – the number of calls for that time or date
Analyzing the Report
A low minimum duration combined with a high number of sessions would strongly suggest you require additional tracking numbers to service your campaign requirements.
Delacon provides you with five rolling numbers and there are 15 sessions per hour on your website. If the minimum time spent between these sessions drops below two minutes, this is a strong indication that additional rolling numbers are required to ensure your call tracking reporting is optimal.
Delacon has provided you with 20 rolling numbers and there are 20 sessions per hour on your website, this would be a perfect match as for each session, a unique number would be displayed resulting in optimal call tracking data.
Ordering new tracking numbers is as easy as logging into your Delacon account and selecting the “campaign directory” on the top menu bar then selecting the “order numbers” drop-down. Once here you can simply “Add or Select a CID”.
If you would like more information about the website session statistics report, please do not hesitate to contact the dedicated call tracking experts at Delacon today via http://www.delacon.com.au/contact-us/